Detailed Outline

Keypoints

On 19 April 2010, Cabinet approved a slightly revised NSW Government logo and accompanying Style Guide.
The logo is to be adopted broadly across the public sector, in accordance with the Style Guide.
The Style Guide has been developed to assist departments and agencies in the proper and consistent use of the logo. It provides technical specifications, guidance on the development of agency logos, co-branding and application to advertising collateral.

This Circular introduces a slightly revised NSW Government logo and its Style Guide.

Inspired by the floral emblem of NSW, the logo is a branding device used to establish the corporate identity of the NSW Government and is to be adopted broadly across the public sector with exemptions outlined in the Style Guide. The logo is to replace existing agency branding on all communications materials.

The Style Guide provides technical specifications, guidance on the development of agency logos, co-branding and application to advertising collateral. As the logo change is a minor typographical realignment, departments and agencies should run down existing stocks of printed material that use the current waratah branding. The revised design has been provided to optimise flexibility of use in different sizes and formats as outlined in the Style Guide.

The Style Guide is available from the Government Advertising website:http://www.advertising.nsw.gov.au/advertising/advertising-handbook

Revised artwork is available from Government Advertising through [email protected] or 9372 7412.

Brendan O’Reilly
Director General

Which agencies does this Circular apply to?
The Circular applies to all public sector Departments, Agencies and Statutory Bodies, with the exception of the NSW Police Force, emergency services agencies, NSW Courts and tribunals, lands reserved under the National Parks and Wildlife Act 1974, and those bodies identified as exempt under Attachment B of the Guide.

Who needs to know about this Circular?
All officers within NSW public sector Departments, Agencies and Statutory Bodies involved in preparation of communications and advertising materials.

Further information
Mr Tim Hurst, Executive Director, Infrastructure, Environment and Economic Development Policy, 02 9228 5493

Issued by: Infrastructure, Environment and Economic Development Branch, Department of Premier and Cabinet
Contact: Rachel Pruscino: 02 9228 5564 or [email protected]
Date: 30 June 2010
: This Circular has not superseded any Circular.

Overview

Compliance

Not Mandatory

AR Details

Date Issued

Jun 30, 2010

Review Date

Jun 13, 2024

Replaces

Replaced By

Contacts

Contact: Contact us
Phone: 02 9228 5555
Publishing Entity: Department of Premier and Cabinet
Issuing Entity: Department of Premier and Cabinet