Detailed Outline
The Premier has requested that, in future, all submissions to the Capital Works Committee should include a marketing strategy in line with the attached proforma.
The strategy will only be distributed to Ministerial members of the Committee.
MARKETING STRATEGY PROFORMA
BACKGROUND OF ISSUE
OBJECTIVE OF MARKETING STRATEGY
TARGET MARKET/S
KEY MESSAGE
Identify specific key messages to individual target market groups if necessary.
5. SPECIFIC ACTIVITIES/TACTICS
Each of the following communication options must be considered:
Media: Announcement, Third Party Endorsement
Public Relations/Promotion: Launch
Advertising: Television, Radio, Print
Agency Involved - Key Contact
Publications - What - targeted to whom?
Direct Mail - what to where specifically, how?
TIME TABLE
EVALUATION
Report back to Premier's office on feedback and results of campaign.
Overview
Compliance
- Not Mandatory
AR Details
- Date Issued
- Nov 2, 1994
- Review Date
- Jul 17, 2016
- Replaces
-
- Replaced By
-
Contacts
- Contact
- Contact us
- Phone
- 02 9228 5555
- Publishing Entity
- Department of Premier and Cabinet
- Issuing Entity
- Department of Premier and Cabinet