Premier & Cabinet

Type:
Premier's Memorandum
Identifier:
M1994-37
Status:
Archived

M1994-37 Submissions to Capital Works Committee

Detailed Outline

The Premier has requested that, in future, all submissions to the Capital Works Committee should include a marketing strategy in line with the attached proforma.

The strategy will only be distributed to Ministerial members of the Committee.

MARKETING STRATEGY PROFORMA

BACKGROUND OF ISSUE

OBJECTIVE OF MARKETING STRATEGY

TARGET MARKET/S

KEY MESSAGE

Identify specific key messages to individual target market groups if necessary.

5. SPECIFIC ACTIVITIES/TACTICS

Each of the following communication options must be considered:

Media: Announcement, Third Party Endorsement

Public Relations/Promotion: Launch

Advertising: Television, Radio, Print

Agency Involved - Key Contact

Publications - What - targeted to whom?

Direct Mail - what to where specifically, how?

TIME TABLE

EVALUATION

Report back to Premier's office on feedback and results of campaign.

Overview

Compliance

Not Mandatory

AR Details

Date Issued
Nov 2, 1994
Review Date
Jul 17, 2016
Replaces
Replaced By

Contacts

Contact
Contact us
Phone
02 9228 5555
Publishing Entity
Department of Premier and Cabinet
Issuing Entity
Department of Premier and Cabinet