Tourism New South Wales has launched a new tourism marketing campaign to attract more Australians to holiday in New South Wales.

The centrepiece of this campaign is a new theme song "We'll do wonders for you" which is sung by talented young Sydney performer Genevieve Davies. The theme song features as the backing track on a new Tourism New South Wales television commercial and three minute promotional video.

Tourism New South Wales offers all Ministerial Offices and Government agencies the opportunity of loading the new theme song on their "on hold" telephone lines.

Tourism New South Wales will arrange all distribution and formatting of the theme for audio presentation, and organisations should specify the format in which the audio is required i.e. CD; Dat tape; or cassette.

At officer level, organisations wishing to arrange audio of the "We'll do wonders for you", song can contact:

Tracy James
Marketing Communications
Tourism New South Wales
Level 5, 140 George Street
Phone: (02) 9931 1412
Fax: (02) 9931 1490

I encourage all Ministerial Offices and agencies to make use of this opportunity where it is practicable.

It would be appreciated if you could bring this Memorandum to the attention of all relevant departments and authorities within your Administration.

Michael Egan
Acting Premier