Premier & Cabinet

Type:
Premier's Memorandum
Identifier:
M1991-38
Status:
Archived

M1991-38 Changes to Advertising Policy for Base Grade Positions

Detailed Outline

To allow more targeted recruitment for base grade positions outside the Sydney metropolitan area (including regional and country locations) it has been decided that such positions may be advertised in local newspapers without also being placed in the composite classified advertisement section of the Sydney Morning Herald and the Telegraph Mirror.

Benefits of such a strategy may include:

  • attraction of applicants committed to the local area, resulting in a reduction in turnover; and

  • the ability to target recruitment in areas of high unemployment.

This will apply only to base grade positions outside the Sydney metropolitan area, with style and placement of advertisements being limited to a total cost equivalent to that of a composite classified advertisement in both the Sydney Morning Herald and the Telegraph Mirror.

To take advantage of special rates negotiated with newspapers, all such advertisements should be placed through the Government Advertising Agency, which will be able to provide advice and assistance where necessary.

Further, it has been decided to allow organisations to place larger composite classified advertisements (up to double the current size) for base-grade vacancies. This will apply only to base grade vacancies where there are multiple positions to be filled.

If further information is required, please contact Kent Broadhead on (02) 228 5516.

RG Humphry
Director General

Overview

Compliance

Not Mandatory

AR Details

Date Issued
Jul 17, 1991
Review Date
Jul 17, 2001
Replaces
Replaced By

Contacts

Contact
Contact us
Phone
02 9228 5555
Publishing Entity
Department of Premier and Cabinet
Issuing Entity
Premier